Search: SEO and paid search marketing, digital analytics

Author: Kevin Lam

Source: SEO

What is SEO: Search Engine Optimization?

Search Engine Optimisation (SEO) is the process of browsing through search engine rankings online, such as Google or Bing. It analyses keywords, combing through contents all over the internet and checking for security prevention, which enhances the website’s visibility through the search engine results. This function will improve over time as it generates organic traffic and uses machine learning to deliver better, more accurate and faster results for sustainable growth.

Source: PPC

What is Paid Search Marketing?

Paid Search Marketing enables instant visibility when it comes to our digital marketing strategy. By having keywords in our ads, we can immediately position ourselves for our targeted audiences. An advantage would be paying only for click ads, where if a user clicked the ad, only then would a fee be counted. Thus making it effective and reasonable for people who have a certain budget for their ads and for those who have time-sensitive deals.

Source: Digital Analytics

What is Digital Analytics?

Digital Analytics is the analysis of data gathered from various websites, projects and campaigns. It showcases data from user behaviour and different engagement patterns. With these important metrics, we would be able to improve our advertisements, user experiences and engagement rates.

Thank you for reading this week’s blog! I hope you now have a better understanding and insight into what Search Engine Optimisation, Paid Search Marketing and Digital Analytics are. Stay tuned for next week’s blog!

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