How to write a digital marketing proposal and communicate with stakeholders

Author: Kevin Lam

Source: Slidesgo

Overview

Writing a digital marketing proposal and communicating with stakeholders is a very important step to ensure that plans are properly placed to execute and that we have good resources and agreement on our digital marketing initiatives. For today’s blog, I will share my thoughts and step-by-step process on how to create a comprehensive digital marketing proposal and how to communicate with stakeholders efficiently.

Source: Digitechniks

1. Studying and understanding your audiences

By identifying your potential stakeholders and understanding their needs, wants, fields of interest and concerns, we will be able to tailor their requirements accordingly. And by showing them how our digital marketing strategy will be greatly beneficial to them.

2. Having a executive summary

Start your proposal with an objective-driven executive summary that highlights the important points of your digital marketing plan. This part would provide an overview of your strategy, plan and desired outcomes.

3. Research on the background and goals

By researching the current situation of the stakeholder, you will be able to explain to them your digital presence and marketing efforts. Having a clear and concise statement about the goals and outcomes of your digital marketing strategy that would increase leads, increase online sales and improve the flow of website traffic would be an effective step.

Source: Search Engine Optimization

4. Target audience and market research

By identifying the right target audience for your digital marketing strategy and conducting effective market research, you will gain a thorough insight into the industry and how to compete against similar competitors based on uniqueness.

5. Detailed digital marketing strategy

Having a detailed digital marketing strategy that includes key points such as SEO, KPIs, social media marketing, paid advertising will improve your understanding of the overall flow.

6. Allocation of budget and resources

Provide a clear and proper breakdown of your budget and the resources required for your digital marketing strategy, which includes any software and advertisement fees. Explain how these resources would be beneficial and effective in reaching the desired goal.

Source: Ahrefs

7. Timeline with milestones

Provide a realistic timeline that would provide milestones for every stage of your digital marketing plan and set expectations for every objective reached.

8. Risk analysis and prevention

Addressing potential risks and problems that they might encounter during the timeline would help stakeholders understand that proper prevention would be in place and ready whenever a situation arose.

9. Follow-up and communication

After your presentation of the overview of the digital markting strategy, follow up with any questions that they would like to discuss and also show that you value their time and effort in equal to both success of this project.

Source: Adobe

Thank you for reading this week’s blog! I hope you now have a better understanding and insight into how to write a digital marketing proposal and communicate with stakeholders. Do stay tuned for my blog next week!

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