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  • Critics of Social; The Limits of Social Media and Digital Marketing

    Author: Kevin Lam Source: Social Media Limits Welcome back, everyone! For my blog this week, I will be sharing some of the critics of social media and digital marketing. People who do not usually understand and like using social media will often face criticism and limitations to their capabilities. They also often have problems and…

  • Digital Campaigns and IMC; New Ways of Connecting with Customers

    Author: Kevin Lam Source: Digital Campaign For this week’s blog, I will be explaining what digital campaigns and IMC are, along with three concepts and ideas for each topic. A digital campaign is a planned effort to reach specific goals through various digital channels. These campaigns are designed to reach and engage target audiences effectively.…

  • The Internet of Things & Big Data

    Author: Kevin Lam Source: IoT GIF What is IOT & Big Data? The Internet of Things (IOT) is a network of physical devices that are connected and equipped with sensors and Internet connectivity, enabling them to gather and share data for a variety of purposes. Big Data refers to large and diverse datasets that are generated…

  • Why Some Ideas Spread; Viral Marketing

    Author: Kevin Lam Source: DiscoverTemplate What is Viral Marketing? Viral marketing is a strategy that leverages the trending and growing popularity of a certain activity or product. It would be considered a subset of digital marketing that targets creating a viral effect where the advertisement spreads rapidly and effectively across the globe, which often requires…

  • What is Mobile Marketing & Methods of Engagement

    Author: Kevin Lam Source: Mobile Marketing What is Mobile Marketing? Mobile Marketing is another version of digital marketing that mainly focuses on reaching and engaging with targeted audiences through mobile devices such as smartphones and tablets. Many people in this world have smart devices these days, and they use them for different activities such as…

  • Search: SEO and paid search marketing, digital analytics

    Author: Kevin Lam Source: SEO What is SEO: Search Engine Optimization? Search Engine Optimisation (SEO) is the process of browsing through search engine rankings online, such as Google or Bing. It analyses keywords, combing through contents all over the internet and checking for security prevention, which enhances the website’s visibility through the search engine results.…

  • How to write a digital marketing proposal and communicate with stakeholders

    Author: Kevin Lam Source: Slidesgo Overview Writing a digital marketing proposal and communicating with stakeholders is a very important step to ensure that plans are properly placed to execute and that we have good resources and agreement on our digital marketing initiatives. For today’s blog, I will share my thoughts and step-by-step process on how…

  • Understanding Digital Consumers, Communities and Influencers

    Author: Kevin Lam Source: https://www.tribedynamics.com/blog/the-ultimate-guide-to-building-and-growing-an-influencer-community Overview When it comes to digital marketing, it is important to differentiate between digital consumers, communities and influencers. For this week’s blog, I will be sharing my insights on these three different components, along with the advantages of each. Source: https://it.com.sg/apps/best-online-shopping-apps/ Understanding Digital Consumers When we mention digital consumers, we…

  • Social Media Marketing; Content and Value Creation

    Source: https://explosiondigital.com/tips-from-the-top-social-media-marketing-agency-in-the-uk/ What is Social Media Marketing Social media marketing is currently a form of digital marketing that uses social media platforms to engage and promote brands, companies and services to the right target audiences. The purpose is to increase brand awareness, drive SEO and bring leads to the correct traffic. With different social media…

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